If you have access to books, you have the opportunity to escape your surroundings, see the world through others' eyes, and strengthen one's empathy muscle. Reading is a privilege that many do not have, and yet one in four households with children in Canada do not have a single book. To First Book Canada, The Thick Data Co. sends 4% of after profit to ensure that educators and children have the opportunity to escape into stories and foster empathy for others.
The Thick Data Co. is a fully-remote agency committed to giving our people the freedom to live where they find joy in their surroundings. Without the overhead of offices we pay rent to Mother Nature through groups committed to climate action. As part of our social purpose, 1% of profits went to Second Harvest to support people struggling with food insecurity in Canada.
There's plenty of big data available, interpreted by algorithms and quants. We are creating human-centric research with a lens of universal design and inclusion, for diverse backgrounds, identities, and lived experiences. The Thick Data Co. believes that people are more than than the sum of their parts and we exist to to be story stewards, not just repeat the facts in primary market research.
Sort of. This is a new market research and strategic consulting microagency, with fifteen years of experience on the vendor and client-side of qualitative and quantitative research partnering with brands that see market research as a part of growth and continuous improvement.
Our favourite question! Society is in the midst of a values shift and challenging the status quo is our jam. We wanted to create better research experiences for people who want to build connection, without sacrificing integrity; where people can feel good about participating in, buying, and working in market research.
We have two simple values that guide how we show up for research participants, clients, and team members - Authenticity & Mastery. Authenticity allows us to be our best selves, building deeper connections in our home life, when working, and in our community. Mastery for us is about doing our work well, but also mastery of self, mindset, and personal growth.