customer experience research at any stage

when you need to really understand your customers and explore their unmet needs, their context, their challenges, and the pain points that you're solving for. when you're looking to understand the blue-sky opportunities and prioritize.

when you need final checks before launch, positioning and communications, or post-launch feedback

 As a dynamic leader in qualitative consumer research, I've honed my expertise in crafting methodologies that prioritize empathy and connection. With an entrepreneurial spirit, I've founded a pioneering agency and embraced AI to redefine consumer insights analytics. My approach goes beyond transactional research, delving deep into the lived experiences and identities of customers. I'm passionate about fostering genuine connections and relationships in research, pushing boundaries to deliver transformative insights for my clients. 

I've helped Fortune 500 companies, large corporations, global brands, small and medium-sized businesses, and not-for-profits answer questions about their brand, products, services, customer experiences, and communications. 

The insights that led to the creation of The Thick Data Company. 1) Consumers today have power to hold brands accountable in very public ways. 2) To survive this ‘values-reckoning’ brands have to create context-based decisions when it comes to products, services, or experiences. 3) Market research today is too transactional, and brands need a positive addition to their value-chain.

And so The Thick Data Company was born. It’s with deep gratitude, conviction of beliefs, and vulnerability that this is a reality, and I invite you to join me on this journey. 

Catriona Adam, Founder (she/her)