OUR IMPACT
Insight
Insight
Insight
We partner with brands to achieve their goals with thicker insights and advice
Reframe
Insight
Insight
We're transforming consumer insights to be less transactional, and more relational
Purpose
Insight
Purpose
We're built with purpose in mind. We live our values, and share in yours
Consumers today want brands to be leaders of positive change. They expect brands to do what’s right - not because it’s profitable, but because it’s purposeful
Catriona Adam, Founder
Our Expertise
About Us
Our mission
To help build more inclusive products, services, and experiences for people, one interview at a time.
We start with why
We exist to do better for our community, the people we interview, and our clients. As story stewards and brand advisors we believe accountability starts with research being better for everyone.
What we do
We believe in realness. We are a qualitative-first market research partner specializing in brand, product, and communications insights and activations. A new kind of market research agency, built on passion and with compassion.
What is 'thick data'
You know big data, all the large, mostly quant data that tells you what, and how many. Thick data is the interpersonal, deep, rich, qualitative connective tissue that tells you more than what people do - it's why and why not.
GET IN TOUCH
GET IN TOUCH
Ask us about asking better questions
Send us a quick email to see how we can help you
The Thick Data Company
129 Nanaimo Avenue West, Penticton, British Columbia V2A 1N2, Canada