For The Moderator Community

Don't waste time waiting, put your hard-earned, hard to learn soft skills to good use.

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Supercharged In-Depth Interviews

To make the world more inclusive, one interview at a time by creating a win-win-win for consumers, brands who solve their problems, and moderators who have the empathy expertise and ability to translate culture to connect the dots.

What We Do

If soft skills were easy, everyone would have them. Flex your curiosity and empathy talking to consumers in in-depth interviews. As a whii moderator, fill your unbooked time or project delays with 1:1 interviews. No exclusivity needed, pause any time, and get paid monthly with Net 30 payment guarantee.

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Our Vision

Our goal is to have qualitative research, empathy experts, and our human understanding industry be sustainable. To do that, we believe we have to work collaboratively, not competitively. Consider joining our whii moderator community, where an hour of listening goes a long way.

How whii Works

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About The Founder

Catriona is a life-long quallie, turned accidental tech-entrepreneur, she's a serial community builder and prefers warm people over cold numbers. Catriona is a trailblazer in the qualitative market research industry known for her passion for customer advocacy and co-creating innovative solutions. With a remarkable journey sprinkled with activism and adversity, navigating invisible disabilities, and infertility.

Catriona has made a significant impact though her roles in leading global and Canadian market research firms and as Founder & CEO of The Thick Data Co.

It's why we launched whii - the world's first human-led, AI supported consumer interview platform with scale and safety at the heart of it. The approach combines a deep understanding of methodology, project management best practices, and consumer needs enabling business to make better, faster data-driven decisions with their customers best interest in mind.

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Frequently Asked Questions

What is whii?
A research platform that’s designed with you in mind. We focus on creating connections – connecting you to participants who feel safe with you, and connecting your expertise to the brands that need it.
Do I have to pay to be on the platform?
No. You are compensated based on experience. The breakdown of payment includes project briefing, interview(s), and a brief brain dump on how the interview went. You are paid within 30 days.
What is the expectation of a moderator?
We expect whii moderators to conduct in depth one-on-one interviews. You will receive a discussion guide and briefing on the project. After the interview send us a brief brain dump of how it went. We handle the rest.
How available do I have to be?
We ask that your calendar is up to date for each new project. This way we can help you fill in gaps in your schedule.
How do the bookings work?
We’ll work with you to set up a Calendly specifically for whii. A participant will click to see your availability, and book in with at least 48 hours notice. Both you and the participant will receive a webcam meeting link.
How will I find out about upcoming projects?
We’ll email you as soon as a new project hits whii, giving you time to open up and block your calendar as needed.
How do we run interviews on whii?
Interviews are set for an hour long via Zoom.
How will I know what the client wants to accomplish in the interview?
We will send a video summarizing the goals we would like to accomplish in the project.
What if I have a question about an upcoming project?
Prior to each interview, TTDC will provide a briefing of materials and discussion guides. If there are questions/concerns/or confusion, please email us or schedule a call.
What do we do with participant information after interviews?
We ask that you send us the recording, transcript and your post-interview brain dump. Once we've confirmed receipt, we’ll notify you to delete participant information.
Can I work on more projects?
Absolutely. All depends on your schedule and if you are picked to moderate in a project.
How much are projects?
If you are selected for a project you will be paid for briefing on the project and for interviews.
How are moderators selected?
We hand-pick our moderators with various experience and backgrounds. If you're interested in moderating, please email us at hello@thickdatacompany.com
How do I contact The Thick Data Company if I have any issues?
Please email us at hello@thickdatacompany.com  We are here for you!

Empower Unforgettable Stories

Do you have a knack for uncovering the "why" behind the "who"? Empower participants to share their unique perspectives and connect on a deeper level. Join a network of forward-thinking moderators driving meaningful conversations that matter.

Apply Today

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