For Product & Insight Teams

Your business exists to solve real people's problems. We exist to uncover hidden truths that drive innovations. Scalable one on one interviews are the solution to deeper understanding.

A woman with an umbrella jumping into the picture

Supercharged Customer Interviews

Put your customers at ease, giving them more control and safety in the research process for better insights and outcomes to understanding what they really need.

What We Do

We connect brands with real customers and match them with vetted qualitative interview moderators to help you uncover the hidden truths about what your customers really think. Our community of consumers and moderators reflect the broad diversity of our world, we celebrate what makes people unique, and build trust faster to get to richer insights.

A man wearing a hat and scarf leaning against a wall, staring to the side.
A group of three people laughing together, sitting on a short wall with a tree in the background

Our Vision

Trust and authenticity is the answer to everything. We are leaning all the way in into these values to offer whii to participants, researchers, and brands,  building trust with every micro-interaction.

Our insights empower you to develop products and services that effectively solve your customers’ problems, improving retention and satisfaction. By streamlining your qualitative data collection, we help you save valuable time, reduce costs, and banish insights FOMO.

How It Works

A graphic that reads people qualify for interviews, then people get paired to a moderator, and that equals rapid authentic interviews

About The Founder

Catriona Adam is a lifelong learner, an accidental entrepreneur and a inventor in the qualitative market research industry known for her passion for customer advocacy and co-creating innovative solutions. Her remarkable journey and career has been sprinkled with activism and adversity, navigating invisible disabilities, and infertility journey.

Catriona continues to make significant impact building on her roles in leading global and Canadian market research firms and as the Founder & CEO of The Thick Data Co.

We've launched whii - the world's first human-led, AI-supported consumer interview platform with scale and safety. The best innovation for consumer interviews, it combines a deep understanding of methodology and peoples' needs, enabling businesses to make faster data-driven decisions to solve customer problems.

A woman sitting on a couch, working on her laptop in a brightly lit room

Frequently Asked Questions

What is whii?
A human centric qualitative research platform delivering the fastest one-on-one interviews in the market – micro-matching participants and moderators to build trust and authentic insights.
How can we expect our project to go?
We get a full download from you on objectives, briefing, and research goals. There are two options to use our platform: we do everything from design, recruitment, and reporting, OR you design, bring participants, and conduct your own analysis.
How involved do we need to be?
You will be involved throughout the project, from design, to regular progress updates, and sharing and discussing results.
How long are the interviews?
Our standard packages includes 1-hour customer interviews, if you need more or less, let's discuss!
What's your data retention policy?
Projects with us are strictly confidential. Moderators are under contract which includes confidentiality and an NDA. We will not publish results unless we have your permission to release a case study. Interviews are deleted within 30 days.
How do you ensure consistency and project background for the moderators?
Doing interviews at scale is with consistency is so important. We get the download from you on the project, and create a moderator briefing. We share it with moderators explaining the project, discussion guide, and goals you want to accomplish through our research.
What if I have a question about an upcoming project?
During a project feel free to contact your project manager any time.
What is the cost for your services?
We have a platform license and offer usage based pricing so you can scale up or down the number of interviews we conduct.
Can I use my own moderators for the project?
Let’s talk about it, email us at hello@thickdatacompany.com to chat.
How are moderators selected?
We hand-pick our moderators. We make sure they are vetted, briefed, and trained to complete any project that comes our way.
Who do I contact if I have any issues?
Please email us at hello@thickdatacompany.com. We are here for you!

Uncover Hidden Truths

Tired of surface-level insights? Uncover hidden truths leveraging real human connections at scale.

Transform Research

Scaling Human Connection
with Data-Driven Conversations

Collaborators

For The PeopleFor The Moderator CommunityFor Product & Insight Teams

Connect

LinkedInThreadsInstagram

Quicklinks

HomeContactBlog
Copyright © 2024 The Thick Data Company - All Rights Reserved
This is some text inside of a div block.